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ECONIS (ZBW)
143
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1
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
2
Applications of structural equation modeling in
marketing
and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
3
Bayesian econometrics
Chib, Siddhartha
(
ed.
);
Griffiths, William E.
(
ed.
); …
-
2008
Persistent link: https://www.econbiz.de/10003785980
Saved in:
4
The nature and scope of
marketing
research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792440
Saved in:
5
Qualitative
marketing
research : approaches, techniques and analysis
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792457
Saved in:
6
Quantitative
marketing
techniques and analyses
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792462
Saved in:
7
Developmental challenges in
marketing
research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792472
Saved in:
8
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
9
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
10
The uses of
marketing
theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
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