The uses of marketing theory : constructs, research propositions, and managerial implications
Year of publication: |
2009
|
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Authors: | Cornelissen, Joep D. ; Lock, Andrew |
Published in: |
Qualitative marketing research : approaches, techniques and analysis. - London [u.a.] : Routledge, ISBN 0-415-44914-6. - 2009, p. 214-235
|
Subject: | Marktforschung | Market research | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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