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On value and value co-creation...
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Dienstleistungsmarketing
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Marketing theory
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Lusch, Robert F.
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History of marketing thought ; Volume 3
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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Evolving to a new dominant logic for marketing
Vargo, Stephen L.
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Lusch, Robert F.
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2008
Persistent link: https://www.econbiz.de/10003644612
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
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Lusch, Robert F.
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2009
Persistent link: https://www.econbiz.de/10003836309
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
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2008
Persistent link: https://www.econbiz.de/10003610501
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