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Evolving to a new dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - 2008
Persistent link: https://www.econbiz.de/10003644612
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.; Vargo, Stephen L. - 2008
Persistent link: https://www.econbiz.de/10003610501