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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642
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Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure
Homburg, Christian; Workman, John P.; Jensen, Ove - 2010
Persistent link: https://www.econbiz.de/10003922767
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Is speed of integration really a success factor of mergers and acquisitions? : an analysis of the role of internal and external relatedness
Homburg, Christian; Bucerius, Matthias - 2008
Persistent link: https://www.econbiz.de/10003750102