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Marketingmanagement
118
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Keller, Kevin Lane
5
Varadarajan, P. Rajan
4
Grönroos, Christian
3
Jaworski, Bernard J.
3
Piercy, Nigel
3
Aaker, David A.
2
Brownlie, Douglas
2
Greenley, Gordon E.
2
Harris, Lloyd C.
2
Hooley, Graham J.
2
Jacobs, Laurence W.
2
MacInnis, Deborah J.
2
Menon, Anil
2
Park, C. Whan
2
Samli, A. Coskun
2
Shapiro, Benson P.
2
Webster, Frederick E.
2
Wills, James R.
2
Yadav, Manjit S.
2
Abell, Derek F.
1
Acito, Frank
1
Akaah, Ishmael P.
1
Anderson, Erin
1
Anderson, Paul F.
1
Asakawa, Kazuhiro
1
Atuahene-Gima, Kwaku
1
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1
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1
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1
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1
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Marketing strategy processes and tools
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Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
The impact of theory on representations of the consumer and the marketing organisation
7
International marketing ; Vol. 1
5
Marketing-mix strategies - product strategy and promotion strategy
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
International marketing ; Vol. 3
4
Major theoretical debates and contemporary issues in marketing theory
4
The evolution of nonprofit marketing
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 2
3
The evolution of brands : from signals of quality to storehouses of trust
3
The nature and scope of marketing research
3
Brand management ; Vol. 1
2
Brand management ; Vol. 2
2
Global outsourcing issues and trends
2
History of marketing thought ; Volume 3
2
International management of research and development
2
Key debates and contemporary issues in nonprofit marketing
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Relational and functional integration
2
Small business and entrepreneurship ; Vol. 4
2
Strategic sales and strategic marketing
2
An Elgar reference collection
1
Brand management ; Vol. 3
1
Business economics
1
Chris Argyris : critical evaluations in business and management
1
Corporate brand and corporate reputation
1
Critical concepts in intellectual property law
1
Cross-cultural and critical perspectives on brands
1
Executing strategy for business results
1
Explorations in information space : knowledge, agents, and organization
1
Fundamentals of business strategy ; Vol. 4
1
History of marketing thought ; Volume 1
1
Ideas with impact
1
Information systems and new applications in the service sector : models and methods
1
Information systems development
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ECONIS (ZBW)
133
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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar
;
Krishnan, H. Shanker
;
Smith, Robert E.
-
2010
Persistent link: https://www.econbiz.de/10003924405
Saved in:
2
The economics of price discrimination
Norman, George
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001403084
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3
Report on the Robinson-Patman Act
2000
Persistent link: https://www.econbiz.de/10001498626
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4
Organisational silence : a barrier to change and development in a pluralistic world
Morrison, Elizabeth Wolfe
;
Milliken, Frances J.
- In:
Chris Argyris : critical evaluations in business and …
,
(pp. 508-538)
.
2009
Persistent link: https://www.econbiz.de/10003862021
Saved in:
5
Property rights and information flows : a simulation approach
Boisot, Max
;
MacMillan, Ian C.
;
Han, Kyeong Seok
- In:
Explorations in information space : knowledge, agents, …
,
(pp. 171-213)
.
2007
Persistent link: https://www.econbiz.de/10003605751
Saved in:
6
The location and organisation of research and development : new horizons
Howells, Jeremy
- In:
International management of research and development
,
(pp. 121-134)
.
2008
Persistent link: https://www.econbiz.de/10003766995
Saved in:
7
Organizational tension in international R&D management : the case of Japanese firms
Asakawa, Kazuhiro
- In:
International management of research and development
,
(pp. 272-294)
.
2008
Persistent link: https://www.econbiz.de/10003767023
Saved in:
8
The bullwhip effect in supply chains
Lee, Hau Leung
;
Padmanabhan, V. T.
;
Whang, Seungjin
-
2008
Persistent link: https://www.econbiz.de/10003726957
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9
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
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10
The architecture of service systems as the framework for the definition of service science scope
Targowski, Andrew
- In:
Information systems and new applications in the service …
,
(pp. 55-75)
.
2011
Persistent link: https://www.econbiz.de/10009124097
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