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ECONIS (ZBW)
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Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
2
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
3
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
4
The law of retail gravitation
Reilly, William J.
-
2008
Persistent link: https://www.econbiz.de/10003644183
Saved in:
5
New laws of retail gravitation
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003644190
Saved in:
6
The
marketing
revolution
Keith, Robert J.
-
2008
Persistent link: https://www.econbiz.de/10003644513
Saved in:
7
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
8
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
Saved in:
9
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
10
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
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