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Warde, Alan
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Hill, Ronald Paul
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Erdem, Tülin
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Benet-Martínez, Verónica
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The evolution of brands : from signals of quality to storehouses of trust
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Measuring and managing brands
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The impact of theory on representations of the consumer and the marketing organisation
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SAGE library in marketing
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Brand management ; Vol. 1
6
Sage library in marketing
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Corporate brand and corporate reputation
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SAGE benchmarks in culture and society
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International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
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Theoretical and empirical perspectives in critical marketing studies
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Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
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Critical marketing : issues in contemporary marketing
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Critical perspectives on business and management
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Developmental challenges in marketing research
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Ethics, environment and social impacts
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
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History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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Quantitative marketing techniques and analyses
2
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2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
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An Elgar reference collection
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Business ethics and strategy ; Vol. 2
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Crisis management ; Vol. 3
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Evaluating research and the question of criteriology
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HBR's 10 must reads series
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Harvard business review on pricing
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ECONIS (ZBW)
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
2
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
3
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
4
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
5
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Brand management ; Vol. 1
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911644
Saved in:
8
Brand management ; Vol. 2
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911646
Saved in:
9
Brand management ; Vol. 3
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911648
Saved in:
10
Brand management ; Vol. 4
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003911650
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