Narrow search
Showing 1 - 8 of 8
Cover Image
Creative strategy : a management perspective
Frazer, Charles F. - 2009
Persistent link: https://www.econbiz.de/10003836354
Cover Image
A strategic perspective on sales promotions
Gelb, Betsy D.; Andrews, Demetra; Lam, Son K. - 2009
Persistent link: https://www.econbiz.de/10003836358
Cover Image
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke; Grönroos, Christian - In: The evolution of integrated marketing communications : …, (pp. 105-121). 2011
Persistent link: https://www.econbiz.de/10009232917
Cover Image
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.; Samiee, Saeed; Tai, Susan - 2008
Persistent link: https://www.econbiz.de/10003656134
Cover Image
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
Cover Image
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark - 2009
Persistent link: https://www.econbiz.de/10003784825
Cover Image
Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.; Han, Julia Y.; Herr, Paul M.; … - 2009
Persistent link: https://www.econbiz.de/10003784834
Cover Image
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.; Barnard, Neil; Kennedy, Rachel; … - 2009
Persistent link: https://www.econbiz.de/10003784904