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Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
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Valenzuela, Ana
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2009
Persistent link: https://www.econbiz.de/10003785269
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Berands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
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2010
Persistent link: https://www.econbiz.de/10003924145
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