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Marketing theory : philosophy...
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Marketing theory
180
Marketingtheorie
180
USA
70
United States
70
Economists
33
Ökonomen
33
History of economic thought
29
Ökonomische Ideengeschichte
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18
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9
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1,242
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557
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non-article
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viewpoint
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Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
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2
Maclaran, Pauline
2
McDonagh, Pierre
2
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Murray, Jeff B.
2
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2
Saren, Michael
2
Sheth, Jagdish N.
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Vargo, Stephen L.
2
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History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
180
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171
Early teachers of marketing
Maynard, H. H.
-
2008
Persistent link: https://www.econbiz.de/10003643803
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172
Contribution of women to US marketing thought : the consumers' perspective, 1900 - 1940
Zuckerman, Mary Ellen
;
Carsky, Mary L.
-
2008
Persistent link: https://www.econbiz.de/10003643809
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173
Hugh Elmer Agnew
McKeon, William J.
-
2008
Persistent link: https://www.econbiz.de/10003643814
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174
Ralph F. Breyer 1897-
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003643829
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175
Norris Arthur Brisco
Wingate, John W.
-
2008
Persistent link: https://www.econbiz.de/10003643833
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176
Ralph Starr Butler
Wood, James Playsted
-
2008
Persistent link: https://www.econbiz.de/10003643841
Saved in:
177
Paul Terry Cherington
Crossley, Archibald M.
-
2008
Persistent link: https://www.econbiz.de/10003643845
Saved in:
178
Fred Emerson Clark
Clewett, R. M.
-
2008
Persistent link: https://www.econbiz.de/10003643848
Saved in:
179
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
180
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
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