Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing theory : philosophy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
180
Marketingtheorie
180
USA
70
United States
70
Economists
33
Ökonomen
33
History of economic thought
29
Ökonomische Ideengeschichte
29
Market research
21
Marktforschung
21
Marketing management
18
Marketingmanagement
18
Consumer behaviour
17
Konsumentenverhalten
17
Marketing
12
Nonprofit marketing
11
Nonprofit-Marketing
11
International marketing
9
Internationales Marketing
9
Scientific method
8
Theorie
8
Theory
8
Wissenschaftliche Methode
8
Epistemology
7
Erkenntnistheorie
7
Dienstleistungsmarketing
6
Services marketing
6
Social Marketing
6
Social marketing
6
Lieferantenmanagement
5
Social values
5
Soziale Werte
5
Supplier relationship management
5
Bibliometrics
4
Bibliometrie
4
Frauen
4
Gender Economics
4
Gender economics
4
Market mechanism
4
Marktmechanismus
4
more ...
less ...
Type of publication
All
Article
169
Book / Working Paper
11
Type of publication (narrower categories)
All
Reprint
Article in journal
1,242
Aufsatz in Zeitschrift
1,242
Aufsatz im Buch
557
Book section
557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
188
Non-commercial literature
188
Lehrbuch
182
Textbook
166
Thesis
156
Working Paper
122
Arbeitspapier
118
Konferenzschrift
85
research-article
85
Aufsatzsammlung
81
Bibliografie enthalten
67
Bibliography included
67
Conference proceedings
56
review-article
51
conceptual-paper
46
Festschrift
42
Glossar enthalten
40
Glossary included
40
Biografie
34
Biography
34
non-article
28
viewpoint
28
Collection of articles written by one author
27
Sammlung
27
Case study
24
Fallstudie
24
review
22
Handbook
18
Handbuch
18
Mehrbändiges Werk
18
Multi-volume publication
18
Conference paper
10
more ...
less ...
Language
All
English
180
Author
All
Jones, D. G. Brian
9
Tadajewski, Mark
9
Dixon, Donald F.
7
Hyman, Michael R.
5
O'Shaughnessy, John
5
Ozanne, Julie L.
5
Shaw, Eric H.
5
Kotler, Philip
4
Levy, Sidney J.
4
Andreasen, Alan R.
3
Bagozzi, Richard P.
3
Bristor, Julia M.
3
Dobscha, Susan
3
Fischer, Eileen
3
Hollander, Stanley C.
3
Håkansson, Håkan
3
Malhotra, Naresh K.
3
Monieson, David D.
3
Webster, Frederick E.
3
Agarwal, James
2
Alderson, Wroe
2
Anderson, Paul F.
2
Bartels, Robert
2
Converse, Paul D.
2
Copeland, Melvin T.
2
Cox, Reavis
2
Grönroos, Christian
2
Hastings, Gerard
2
Lock, Andrew
2
Lusch, Robert F.
2
Maclaran, Pauline
2
McDonagh, Pierre
2
Moore, Elizabeth S.
2
Murray, Jeff B.
2
Prothero, Andrea
2
Saren, Michael
2
Sheth, Jagdish N.
2
Vargo, Stephen L.
2
Wilkie, William L.
2
Zinkhan, George M.
2
more ...
less ...
Published in...
All
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Sage library in marketing
6
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
The nature and scope of marketing research
3
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Legends in marketing
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Marketing-mix strategies - product strategy and promotion strategy
2
Qualitative marketing research : approaches, techniques and analysis
2
SAGE library in marketing
2
Brand management ; Vol. 2
1
Change management ; Vol. 3
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Marketing strategy processes and tools
1
Quantitative marketing techniques and analyses
1
Relational and functional integration
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
180
Showing
171
-
180
of
180
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
171
Early teachers of marketing
Maynard, H. H.
-
2008
Persistent link: https://www.econbiz.de/10003643803
Saved in:
172
Contribution of women to US marketing thought : the consumers' perspective, 1900 - 1940
Zuckerman, Mary Ellen
;
Carsky, Mary L.
-
2008
Persistent link: https://www.econbiz.de/10003643809
Saved in:
173
Hugh Elmer Agnew
McKeon, William J.
-
2008
Persistent link: https://www.econbiz.de/10003643814
Saved in:
174
Ralph F. Breyer 1897-
Cox, Reavis
-
2008
Persistent link: https://www.econbiz.de/10003643829
Saved in:
175
Norris Arthur Brisco
Wingate, John W.
-
2008
Persistent link: https://www.econbiz.de/10003643833
Saved in:
176
Ralph Starr Butler
Wood, James Playsted
-
2008
Persistent link: https://www.econbiz.de/10003643841
Saved in:
177
Paul Terry Cherington
Crossley, Archibald M.
-
2008
Persistent link: https://www.econbiz.de/10003643845
Saved in:
178
Fred Emerson Clark
Clewett, R. M.
-
2008
Persistent link: https://www.econbiz.de/10003643848
Saved in:
179
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
180
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
First
Prev
9
10
11
12
13
14
15
16
17
18
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
