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Consumer behaviour
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Keller, Kevin Lane
6
Warde, Alan
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Elliott, Richard
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
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Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Lieberthal, Kenneth G.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
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Prahalad, Coimbatore K.
2
Romaniuk, Jenni
2
Sen, Sankar
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Swait, Joffre
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Center paper / Yale University, Economic Growth Center
1
Crisis management ; Vol. 3
1
Economic history
1
Elgar mini series
1
Entrepreneurship in developing countries
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
189
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1
Productivity change and technology transfer in the Brazilian grain sector
Evenson, Robert E.
;
Ávila, Antonio Flávio Dias
-
1997
Persistent link: https://www.econbiz.de/10000645084
Saved in:
2
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2009
Persistent link: https://www.econbiz.de/10003787121
Saved in:
3
The commercial relations of England and Portugal
Shillington, V. M.
;
Wallis Chapman, A. B.
-
2010
Persistent link: https://www.econbiz.de/10009534551
Saved in:
4
New international financial architecture ; Vol. 1
Roubini, Nouriel
(
contributor
);
Uzan, Marc
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003236006
Saved in:
5
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003752214
Saved in:
6
Brazil
in the age of electronic commerce
Tigre, Paulo Bastos
-
2008
Persistent link: https://www.econbiz.de/10003763843
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7
Political connections and preferential access to finance : the role of campaign contributions
Claessens, Stijn
;
Feijen, Erik
;
Laeven, Luc
- In:
Entrepreneurship in developing countries
,
(pp. 734-760)
.
2009
Persistent link: https://www.econbiz.de/10003880205
Saved in:
8
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
Saved in:
9
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
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10
Managing product availability in an assemble-to-order supply chain with multiple customer segments
Ervolina, Thomas R.
;
Ettl, Markus
;
Lee, Young M.
; …
- In:
Supply chain planning : quantitative decision support …
,
(pp. 145-168)
.
2009
Persistent link: https://www.econbiz.de/10003825967
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