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Market research
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The nature and scope of marketing research
10
Developmental challenges in marketing research
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Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Financial accounting and investment management ; Vol. II
2
Legends in marketing
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
The development of critical perspectives in marketing
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 1
1
Corporate brand and corporate reputation
1
Corporate social responsibility
1
Critical studies in economic institutions
1
Financial accounting and investment management ; Vol. I
1
History of marketing thought ; Volume 2
1
Innovation and entrepreneurship
1
Innovation and knowledge : the Arrovian legacy
1
International marketing ; Vol. 2
1
Learning by organizations
1
Measuring and managing brands
1
SAGE directions in organization studies ; Vol. 4
1
Sage library in marketing
1
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1
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ECONIS (ZBW)
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1
Information content of equity analyst reports
Asquith, Paul
;
Mikhail, Michael B.
;
Au, Andrea S.
-
2009
Persistent link: https://www.econbiz.de/10003851569
Saved in:
2
Investor evaluation of accounting information : some empirical evidence
Kaplan, Robert S.
;
Roll, Richard
-
2009
Persistent link: https://www.econbiz.de/10003851773
Saved in:
3
Do stock prices fully reflect information in accruals and cash flows about future earnings
Sloan, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003851776
Saved in:
4
Economic welfare and the allocation of resources for invention
Arrow, Kenneth Joseph
- In:
Innovation and entrepreneurship
,
(pp. 77-94)
.
2009
Persistent link: https://www.econbiz.de/10003859305
Saved in:
5
The political economy of intellectual property rights ; Vol. 3
May, Christopher
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758146
Saved in:
6
The political economy of intellectual property rights ; Vol. 2
May, Christopher
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758147
Saved in:
7
The political economy of intellectual property rights ; Vol. 1
May, Christopher
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758148
Saved in:
8
The political economy of intellectual property rights
May, Christopher
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008758200
Saved in:
9
The politics of gossip and denial in interorganizational relations
Iterson, Ad van
;
Clegg, Stewart
-
2010
Persistent link: https://www.econbiz.de/10003930422
Saved in:
10
Processing of price information
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238858
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