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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 2
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Qualitative marketing research : approaches, techniques and analysis
8
Brand management ; Vol. 1
6
Strategic information systems ; Vol. 3
6
Corporate brand and corporate reputation
5
Michael Porter ; Vol. 1
5
SAGE benchmarks in culture and society
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Exotic preferences : behavioral economics and human motivation
4
International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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The nature and scope of marketing research
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Small business and entrepreneurship ; Vol. 1
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The merger and acquisition process
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Transforming e-business practices and applications : emerging technologies and concepts
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ECONIS (ZBW)
232
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1
A bias in the prediction of tastes
Loewenstein, George F.
;
Adler, Daniel
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 313-324)
.
2008
Persistent link: https://www.econbiz.de/10003729572
Saved in:
2
Information, finance and general equilibrium
Plott, Charles
-
2001
Persistent link: https://www.econbiz.de/10001658634
Saved in:
3
Cognitive economics
Egidi, Massimo
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001705200
Saved in:
4
Some observations on marketing research in top management
decision
making
Keane, John G.
-
2009
Persistent link: https://www.econbiz.de/10003794193
Saved in:
5
Analysis for intergenerational decisionmaking
Lind, Robert C.
-
2008
Persistent link: https://www.econbiz.de/10003801841
Saved in:
6
Resolving risk tradeoffs
Wiener, Jonathan Baert
;
Graham, John D.
-
2008
Persistent link: https://www.econbiz.de/10003801882
Saved in:
7
Measurement of profits for executive decisions
Dean, Joel
-
2009
Persistent link: https://www.econbiz.de/10003851571
Saved in:
8
Making fast strategic decisions in high-velocity environments
Eisenhardt, Kathleen M.
-
2009
Persistent link: https://www.econbiz.de/10003856262
Saved in:
9
A garbage can model of organizational choice
Cohen, Michael D.
;
March, James G.
;
Olsen, Johan P.
-
2009
Persistent link: https://www.econbiz.de/10003856769
Saved in:
10
Industry influences on strategic reformulation
Huff, Anne Sigismund
-
2010
Persistent link: https://www.econbiz.de/10003888374
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