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Consumer behaviour
182
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Keller, Kevin Lane
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Elliott, Richard
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Hill, Ronald Paul
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Mintzberg, Henry
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Tadajewski, Mark
4
Aaker, Jennifer
3
Bedeian, Arthur G.
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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House, Robert J.
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
3
Valenzuela, Ana
3
Arthur, Michael B.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Conger, Jay A.
2
Den Hartog, Deanne N.
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Drucker, Peter F.
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Eagly, Alice Hendrickson
2
Farr, Andy
2
Foxall, Gordon R.
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Garolera, Jordi
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Hart, Paul 't
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Holbrook, Morris B.
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Holt, Douglas B.
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Loewenstein, George F.
2
McCarthy, Michael S.
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Milberg, Sandra J.
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Monroe, Kent B.
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Park, C. Whan
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Leading organizations : perspectives for a new era
16
Brand management ; Vol. 3
13
Discovering leadership
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Change management ; Vol. 3
6
Critical perspectives on business and management
6
Harvard business review on the persuasive leader
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Individual perspectives
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Leadership, gender and organization
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
New directions in organizational behavior ; Vol. 2
3
Strategic information systems ; Vol. 3
3
The impact of culture
3
The impact of culture (continued)
3
Business ethics and strategy ; Vol. 2
2
Chris Argyris : critical evaluations in business and management
2
Crisis management ; Vol. 3
2
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Foundations of cross cultural management ; Vol. 2
2
Global-local consumption
2
Harvard business review classics
2
History of marketing thought ; Volume 3
2
International HRM: the MNE perspective
2
Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
283
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1
Economics of the triad : conflict and cooperation among the United States, Japan and Korea
Kim, Yŏn-sŏk
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10001422223
Saved in:
2
An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates
Jun, Sunkyu
;
Gentry, James W.
-
2009
Persistent link: https://www.econbiz.de/10003837040
Saved in:
3
The four tigers
Ash, Robert F.
(
ed.
);
Booth, Anne
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001435662
Saved in:
4
Organizational goals and expected behavior among American, Japanese and Korean managers : a comparative study
England, George W.
;
Lee, Raymond
-
2008
Persistent link: https://www.econbiz.de/10003728536
Saved in:
5
Learning and innovation in economic development
Kim, Linsu
-
1999
Persistent link: https://www.econbiz.de/10013550894
Saved in:
6
Becoming an effective leader
2005
Persistent link: https://www.econbiz.de/10002604634
Saved in:
7
Organizational studies : critical perspectives on business and management
2001
Persistent link: https://www.econbiz.de/10001513362
Saved in:
8
Patterns of strategic control within multinational corporations
Doz, Yves L.
;
Prahalad, Coimbatore K.
-
2009
Persistent link: https://www.econbiz.de/10003824541
Saved in:
9
Influences on human resource management practices in multinational corporations
Rosenzweig, Philip M.
;
Nohria, Nitin
-
2009
Persistent link: https://www.econbiz.de/10003824545
Saved in:
10
Authentic leadership development : getting to the root of positive forms of leadership
Avolio, Bruce J.
;
Gardner, William L.
-
2008
Persistent link: https://www.econbiz.de/10003827578
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