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Marketplace mythology and discourses of power
Thompson, Craig J. - 2008
Persistent link: https://www.econbiz.de/10003611251
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When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E. - 2009
Persistent link: https://www.econbiz.de/10003784598
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The storytelling organization : a study of story performance in an office-supply firm
Boje, David M. - 2009
Persistent link: https://www.econbiz.de/10003785200
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Toward green narrative : management and the evolutionary epic
Starkey, Ken; Crane, Andrew - 2007
Persistent link: https://www.econbiz.de/10003925039
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Narratives of change : discourse, technology and organization
Doolin, Bill - 2008
Persistent link: https://www.econbiz.de/10003763464
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Analgesic effects of branding in treatment of headaches
Branthwaite, A.; Cooper, P. - 2009
Persistent link: https://www.econbiz.de/10003784500
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Symbols for sale
Levy, Sidney J. - 2009
Persistent link: https://www.econbiz.de/10003784506
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Advertising and psychology
Gill, Leslie E. - 2013 - [Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854