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Commercial use of conjoint analysis : a survey
Cattin, Philippe
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Wittink, Dick R.
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2009
Persistent link: https://www.econbiz.de/10003794512
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Building models for marketing decisions : past, present and future
Leeflang, Peter
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Wittink, Dick R.
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2009
Persistent link: https://www.econbiz.de/10003794765
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