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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - 2010
Persistent link: https://www.econbiz.de/10003924381
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Brand community
Muniz, Albert M.; O'Guinn, Thomas C. - 2009
Persistent link: https://www.econbiz.de/10003784669
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Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.; Zinkhan, George M. - 2009
Persistent link: https://www.econbiz.de/10003785650
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Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K. - 2009
Persistent link: https://www.econbiz.de/10003785653
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An experimental comparison of web and telephone surveys
Fricker, Scott; Galesic, Mirta; Tourangeau, Roger; … - 2009
Persistent link: https://www.econbiz.de/10003794920
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Why should i share? : examining social capital and knowledge contribution in electronic networks of practice
Wasko, Molly McLure; Faraj, Samer - 2008
Persistent link: https://www.econbiz.de/10003797683
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Towards a unifying marketing approach through service
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664676
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K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo; Pirrò, Giuseppe; Talia, Domenico - 2010
Persistent link: https://www.econbiz.de/10003910994
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Communication and trust in global virtual teams
Jarvenpaa, Sirkka L.; Leidner, Dorothy E. - 2008
Persistent link: https://www.econbiz.de/10003716786
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Elicitation of preferences
Fischhoff, Baruch (contributor) - 2010
Persistent link: https://www.econbiz.de/10009126866