Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Unity is strength : understand...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
Markenimage
36
Confidence
21
USA
21
United States
21
Vertrauen
21
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Welt
16
World
16
Theorie
15
Theory
15
Cultural identity
14
Kulturelle Identität
14
Beziehungsmarketing
13
Marketing management
13
Marketingmanagement
13
Relationship marketing
13
Brand extension
12
Markentransfer
12
Comparison
11
Vergleich
11
International marketing
10
Internationales Marketing
10
Private consumption
10
Privater Konsum
10
Soziale Norm
9
Consumer society
8
Economic culture
8
Konsumgesellschaft
8
Social norm
8
Taiwan
8
more ...
less ...
Type of publication
All
Article
196
Book / Working Paper
25
Type of publication (narrower categories)
All
Reprint
Article in journal
66,690
Aufsatz in Zeitschrift
66,690
Graue Literatur
12,481
Non-commercial literature
12,481
Working Paper
11,183
Arbeitspapier
9,957
Aufsatz im Buch
7,952
Book section
7,952
Hochschulschrift
4,268
Thesis
3,055
Collection of articles of several authors
1,735
Sammelwerk
1,735
Aufsatzsammlung
1,010
Conference paper
663
Konferenzbeitrag
663
Bibliografie enthalten
657
Bibliography included
657
Case study
607
Fallstudie
607
Konferenzschrift
579
Dissertation u.a. Prüfungsschriften
574
Collection of articles written by one author
438
Sammlung
438
Amtsdruckschrift
393
Government document
393
Article
328
Lehrbuch
317
Conference proceedings
299
Textbook
263
Statistik
216
Statistics
172
Systematic review
104
Übersichtsarbeit
104
Handbook
94
Handbuch
94
Ratgeber
87
Bibliografie
75
Guidebook
75
Forschungsbericht
71
more ...
less ...
Language
All
English
220
German
1
Author
All
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Monroe, Kent B.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blois, Keith J.
2
Brown, Tom
2
DiStefano, Joseph J.
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Gomez, Carolina B.
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Hosmer, LaRue T.
2
Jarvenpaa, Sirkka L.
2
Loewenstein, George F.
2
Maznevski, Martha L.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Noorderhaven, Niels G.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Posner, Eric A.
2
Romaniuk, Jenni
2
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Strategic information systems ; Vol. 3
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Legends in marketing
4
Managing cultural differences
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
An Elgar reference collection
3
Business ethics and strategy ; Vol. 2
3
Ethics, environment and social impacts
3
Macromarketing - a global focus ; Vol. 4
3
Relational and functional integration
3
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Economic approaches to law
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Group and meso level perspectives
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The international library of critical writings in economics
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Corporate social responsibility
1
Crisis management ; Vol. 3
1
more ...
less ...
Source
All
ECONIS (ZBW)
221
Showing
1
-
10
of
221
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
2
The nature of
trust
in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
3
Analysis and design of business-to-consumer online auctions
Bapna, Ravi
;
Goes, Paulo
;
Gupta, Alok
-
2008
Persistent link: https://www.econbiz.de/10003763216
Saved in:
4
Trust
Khalil, Elias L.
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001725861
Saved in:
5
Trust
across borders
Zaheer, Srilata
;
Zaheer, Akbar
-
2009
Persistent link: https://www.econbiz.de/10003835507
Saved in:
6
Strategic planning as if ethics mattered
Hosmer, LaRue T.
-
2009
Persistent link: https://www.econbiz.de/10003919674
Saved in:
7
Trust
, morality and international business
Brenkert, George G.
-
2007
Persistent link: https://www.econbiz.de/10003925177
Saved in:
8
Trust
: the connecting link between organizational theory and philosophical ethics
Hosmer, LaRue T.
-
2007
Persistent link: https://www.econbiz.de/10003925191
Saved in:
9
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
10
Business relationships in China : lessons about deep
trust
Kriz, Anton
;
Keating, Byron
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 27-46)
.
2011
Persistent link: https://www.econbiz.de/10008907270
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
