The nature of trust in brands : a psychosocial model
Year of publication: |
2009
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Authors: | Elliott, Richard ; Yannopoulou, Natalia |
Published in: |
The evolution of brands : from signals of quality to storehouses of trust. - London [u.a.] : Routledge. - 2009, p. 22-35
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Subject: | Markenartikel | Brand | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
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