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Consumer behaviour
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Brand management ; Vol. 1
6
Strategic information systems ; Vol. 3
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Information systems, globalization and developing countries
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Developmental challenges in marketing research
3
Evolving and emerging issues in marketing strategy
3
Globalizing communications
3
International marketing ; Vol. 3
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Strategic information systems ; Vol. 2
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Ethics, environment and social impacts
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Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Harvard business review on pricing
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History of marketing thought ; Volume 3
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Michael Porter ; Vol. 1
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Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
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ECONIS (ZBW)
251
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1
E-consumer behaviour : past, present and future trajectories of an evolving retail revolution
Bourlakis, Michael
;
Papagiannidis, S.
;
Fox, Helen
- In:
Transforming e-business practices and applications : …
,
(pp. 1-12)
.
2010
Persistent link: https://www.econbiz.de/10003924989
Saved in:
2
Perceived risk for multiple services in the consumer buying cycle
Cunningham, Lawrence F.
;
Gerlach, James
;
Harper, Michael D.
- In:
Information systems and new applications in the service …
,
(pp. 309-323)
.
2011
Persistent link: https://www.econbiz.de/10009124068
Saved in:
3
Performance evaluation of consumer decision support systems
Zhang, Jiyong
;
Pu, Pearl
-
2010
Persistent link: https://www.econbiz.de/10003910807
Saved in:
4
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
5
Segmenting cyberspace : a customer typology for the
internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
Saved in:
6
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
7
Nibbling, sniping, and the role of uncertainty in second-price, hard-close
internet
auctions : empirical evidence from Ebay
Friesner, Dan
;
Bozman, Carl S.
;
McPherson, Matthew Q.
- In:
Transforming e-business practices and applications : …
,
(pp. 177-190)
.
2010
Persistent link: https://www.econbiz.de/10003925142
Saved in:
8
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
9
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
10
Elicitation of preferences
Fischhoff, Baruch
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009126866
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