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Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong
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Chen, Su-Jane
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2009
Persistent link: https://www.econbiz.de/10003836096
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Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen
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Berry, Lisette
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2009
Persistent link: https://www.econbiz.de/10003784863
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