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Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R. - 2009
Persistent link: https://www.econbiz.de/10003836092
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Entry barriers and entry strategies
Spulber, Daniel F. - In: Modern perspectives on entrepreneurship : [the latest …, (pp. 69-90). 2006
Persistent link: https://www.econbiz.de/10003875440
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Brand salience versus brand image : two theories of advertising effectiveness
Miller, Stephen; Berry, Lisette - 2009
Persistent link: https://www.econbiz.de/10003784863
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Developing purchasing strategies
Farmer, David H. - 2008
Persistent link: https://www.econbiz.de/10003727113
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Effective cross-funtional sourcing teams : critical success factors
Trent, Robert J.; Monczka, Robert M. - 2008
Persistent link: https://www.econbiz.de/10003727155
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Game theory : critical concepts in the social sciences
Baruphakēs, Giannēs (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001595526
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The economics of contracts ; Vol. 1
Bolton, Patrick (contributor) - 2008
Persistent link: https://www.econbiz.de/10003788564
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Structural econometric models of strategic behavior : structural analysis of auction data
Laffont, Jean-Jacques; Vuong, Quang H. - 2010
Persistent link: https://www.econbiz.de/10003889238
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Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Baker, Jeff; Song, Jaeki - In: Transforming e-business practices and applications : …, (pp. 139-160). 2010
Persistent link: https://www.econbiz.de/10003925135
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Analysis and design of business-to-consumer online auctions
Bapna, Ravi; Goes, Paulo; Gupta, Alok - 2008
Persistent link: https://www.econbiz.de/10003763216