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Consumer behaviour
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Keller, Kevin Lane
6
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Hill, Ronald Paul
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Sheth, Jagdish N.
4
Tadajewski, Mark
4
Aaker, Jennifer
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
3
Monroe, Kent B.
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Ozanne, Julie L.
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Park, C. Whan
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Schmitt, Bernd
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Valenzuela, Ana
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Batra, Rajeev
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Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
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Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
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Kellner, Douglas
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Kline, Stephen
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Leiss, William
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Loewenstein, George F.
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Milberg, Sandra J.
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O'Shaughnessy, John
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Romaniuk, Jenni
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Schindler, Robert M.
2
Sen, Sankar
2
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
14
Measuring and managing brands
13
Brand management ; Vol. 2
12
Routledge library editions / Advertising
11
Qualitative marketing research : approaches, techniques and analysis
9
Brand management ; Vol. 4
8
The impact of theory on representations of the consumer and the marketing organisation
8
Theoretical and empirical perspectives in critical marketing studies
8
International marketing ; Vol. 2
7
Brand management ; Vol. 1
6
Marketing-mix strategies - product strategy and promotion strategy
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Legends in marketing
4
The evolution of integrated marketing communications : the customer-driven marketplace
4
Evolving and emerging issues in marketing strategy
3
International marketing ; Vol. 3
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
The development of critical perspectives in marketing
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of marketing theory and its philosophical underpinnings
2
The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
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Advances in service network analysis
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Business ethics and strategy ; Vol. 2
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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ECONIS (ZBW)
221
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1
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Brand
advertising
as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Global
advertising
strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
5
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
6
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
7
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
8
A strategic perspective on sales promotions
Gelb, Betsy D.
;
Andrews, Demetra
;
Lam, Son K.
-
2009
Persistent link: https://www.econbiz.de/10003836358
Saved in:
9
Decoding competitive propositions : a semiotic alternative to traditional
advertising
research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
10
Market valuation models of the effect of
advertising
and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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