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Erdem, Tülin
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Ozanne, Julie L.
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Schmitt, Bernd
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Belk, Russell W.
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Benet-Martínez, Verónica
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Corporate brand and corporate reputation
11
Measuring and managing brands
11
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 4
8
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
Brand management ; Vol. 1
6
New directions in organizational behavior ; Vol. 1
6
Strategic information systems ; Vol. 3
6
New directions in organizational behavior ; Vol. 3
5
New directions in organizational behavior ; Vol. 4
5
SAGE benchmarks in culture and society
5
Transforming e-business practices and applications : emerging technologies and concepts
5
Chris Argyris : critical evaluations in business and management
4
International marketing ; Vol. 2
4
Legends in marketing
4
Sage library in marketing
4
Theoretical and empirical perspectives in critical marketing studies
4
Ethics, environment and social impacts
3
Integration, governance and performance
3
Macromarketing - a global focus ; Vol. 4
3
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Relational and functional integration
3
Strategic information systems ; Vol. 2
3
The impact of culture
3
Advances in service network analysis
2
Business ethics and strategy ; Vol. 1
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Evaluating research and the question of criteriology
2
Exotic preferences : behavioral economics and human motivation
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Foundations of cross cultural management ; Vol. 2
2
Global-local consumption
2
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ECONIS (ZBW)
297
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297
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1
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
2
Customer
loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
3
Alternative approaches to the employee-organization relationship : does investment in employees pay off?
Tsui, Anne S.
;
Pearce, Jone L.
;
Porter, Lyman W.
; …
-
2008
Persistent link: https://www.econbiz.de/10003828371
Saved in:
4
Multiple foci and bases of commitment in a Chinese workforce
Chan, Andy W.
;
Snape, Ed
;
Redman, Tom
- In:
Society and HRM in China
,
(pp. 68-82)
.
2012
Persistent link: https://www.econbiz.de/10009542331
Saved in:
5
The dimensions, antecedents, and consequences of emotional labor
Morris, J. Andrew
;
Feldman, Daniel C.
-
2008
Persistent link: https://www.econbiz.de/10003829118
Saved in:
6
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
7
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
8
Industrial source
loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
9
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
10
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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