The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Year of publication: |
2009
|
---|---|
Authors: | Jap, Sandy D. |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 375-402
|
Subject: | Verkaufspersonal | Salespeople | Verhalten | Behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle |
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