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Consumer behaviour
182
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Brand management
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Electronic Commerce
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Reprint
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55,887
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10,504
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10,504
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9,031
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8,197
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6,723
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Keller, Kevin Lane
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
3
Ahmad, Ehtisham
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Duan, Yanqing
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
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McCarthy, Michael S.
2
Milberg, Sandra J.
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Monroe, Kent B.
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O'Shaughnessy, John
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Ong, Vincent
2
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Romaniuk, Jenni
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Sen, Sankar
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Swait, Joffre
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
Strategic information systems ; Vol. 2
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
The international library of critical writings in economics
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar research collection
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Explorations in information space : knowledge, agents, and organization
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Harvard business review on pricing
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ECONIS (ZBW)
194
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194
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1
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
Saved in:
4
Building complex adaptive systems : on engineering self-organizing multi-agent systems
Sudeikat, Jan Oliver
;
Renz, Wolfgang
-
2010
Persistent link: https://www.econbiz.de/10003903327
Saved in:
5
A multi-agent system for optimal supply chain management
Choi, Hyung Rim
;
Kim, Hyun Soo
;
Park, Yong Sung
;
Park, …
-
2010
Persistent link: https://www.econbiz.de/10003908085
Saved in:
6
Intelligent agents in decision support systems
Phillips-Wren, Gloria
-
2010
Persistent link: https://www.econbiz.de/10003908105
Saved in:
7
Agents and multi-agent systems in supply chain management : an overview
Mitkas, Pericles A.
;
Nikolaidou, Paraskevi
-
2010
Persistent link: https://www.econbiz.de/10003908107
Saved in:
8
Application of agent-base technology as coordination and cooperation in the supply chain based e-business
Huq, Golenur Begum
;
Lawson, Robyn
-
2010
Persistent link: https://www.econbiz.de/10003908118
Saved in:
9
Supporting executive intelligence activities with agent-based executive information systems
Ong, Vincent
;
Duan, Yanqing
;
Mathews, Brian P.
-
2010
Persistent link: https://www.econbiz.de/10003908131
Saved in:
10
Beyond intelligent agents : e-sensors for supporting supply chain collaboration and preventing the bullwhip effect
Rodriguez, Walter
;
Zalewski, Janusz
;
Kirche, Elias
-
2010
Persistent link: https://www.econbiz.de/10003908135
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