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Baron, Steve
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Warde, Alan
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Dobscha, Susan
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Erdem, Tülin
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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Brand management ; Vol. 2
12
Legends in marketing
10
Measuring and managing brands
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Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
SAGE library in marketing
7
Brand management ; Vol. 1
6
Exotic preferences : behavioral economics and human motivation
6
Sage library in marketing
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Macromarketing - a global focus ; Vol. 4
3
New directions in organizational behavior ; Vol. 3
3
Strategic information systems ; Vol. 3
3
Crisis management ; Vol. 3
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Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
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Developmental challenges in marketing research
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Discovering leadership
2
Ethics, environment and social impacts
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Global-local consumption
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History of marketing thought ; Volume 3
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Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
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New directions in organizational behavior ; Vol. 2
2
Quantitative marketing techniques and analyses
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The nature and scope of marketing research
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Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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ECONIS (ZBW)
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1
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
Saved in:
2
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
3
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
Saved in:
4
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
5
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
Saved in:
6
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
7
IAS adopters respond to cherry-picking ban
Street, Donna L.
;
Gray, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003715993
Saved in:
8
Charitable giving by individuals : a study of attitudes and practice
Radley, Alan
;
Kennedy, Marie
-
2008
Persistent link: https://www.econbiz.de/10003717712
Saved in:
9
The effect of corporate social responsibility on customer donations to corporate-supported nonprofits
Lichtenstein, Donald R.
;
Drumwright, Minette E.
;
Braig, …
-
2008
Persistent link: https://www.econbiz.de/10003717734
Saved in:
10
Symbols, rituals and power : the lost dimensions of crisis management
Hart, Paul 't
-
2008
Persistent link: https://www.econbiz.de/10003719032
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