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Brand management
104
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104
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Keller, Kevin Lane
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Park, C. Whan
4
Schmitt, Bernd
4
De Chernatony, Leslie
3
McCarthy, Michael S.
3
Aaker, David A.
2
Einwiller, Sabine
2
Elliott, Richard
2
Farr, Andy
2
Fournier, Susan
2
Hatch, Mary Jo
2
Jaworski, Bernard J.
2
MacInnis, Deborah J.
2
Milberg, Sandra J.
2
Schultz, Majken
2
Aaker, Jennifer
1
Abou Aish, Ehab M.
1
Agarwal, Manoj Kumar
1
Alden, Dana
1
Alford, Bruce L.
1
Alpert, Frank
1
Azoulay, Audrey
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1
Batra, Rajeev
1
Bergler, Georg
1
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Bhat, Sobodh
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Brodie, Roderick J.
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE library in marketing
5
Cross-cultural and critical perspectives on brands
3
Critical perspectives on business and management
2
Evolving and emerging issues in marketing strategy
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Business ethics and strategy ; Vol. 2
1
GEM-Reprint
1
Global-local consumption
1
Michael Porter ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
Relational and functional integration
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
107
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1
Dissolving the digital dilemma : meta-theory and intellectual property
Singer, Alan E.
;
Calton, Jerry
-
2007
Persistent link: https://www.econbiz.de/10003925222
Saved in:
2
Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa
-
2008
Persistent link: https://www.econbiz.de/10003717721
Saved in:
3
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
4
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
5
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
6
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
7
A communication-based marketing model for managing relationships
Duncan, Tom
;
Moriarty, Sandra E.
-
2009
Persistent link: https://www.econbiz.de/10003784577
Saved in:
8
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark
;
Cotte, June
-
2009
Persistent link: https://www.econbiz.de/10003784633
Saved in:
9
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
10
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
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