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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger - 2010
Persistent link: https://www.econbiz.de/10003924094
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The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D. - 2009
Persistent link: https://www.econbiz.de/10003836363
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
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Credibility, emotion or reason?
Maathuis, Onno; Rodenburg, John; Sikkel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003785042
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Enterprise action for the common good : market limitations as strategic problems
Singer, Alan E. - 2007
Persistent link: https://www.econbiz.de/10003924993
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Some companies are not honest about their environmental records
Mattera, Phil - In: Corporate social responsibility, (pp. 93-100). 2009
Persistent link: https://www.econbiz.de/10003858473
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Trust
Khalil, Elias L. (ed.) - 2003
Persistent link: https://www.econbiz.de/10001725861
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Recent developments in monetary policy ; Vol. 1
Chrystal, Alec (contributor) - 2009
Persistent link: https://www.econbiz.de/10003843544
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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The risk game and the blame game
Hood, Christopher - 2008
Persistent link: https://www.econbiz.de/10003719126