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Consumer behaviour
182
Konsumentenverhalten
182
Cultural identity
99
Kulturelle Identität
99
Brand management
53
Markenführung
53
Welt
47
World
47
USA
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United States
42
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Globalisierung
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Globalization
17
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Marketingtheorie
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Marktforschung
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Social values
16
Soziale Werte
16
International marketing
15
Internationales Marketing
15
Bank regulation
14
Bankenregulierung
14
China
14
Empirical method
14
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Article
290
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Reprint
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89,186
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89,186
Graue Literatur
25,278
Non-commercial literature
25,278
Working Paper
21,353
Arbeitspapier
19,062
Aufsatz im Buch
12,449
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12,449
Hochschulschrift
5,026
Collection of articles of several authors
4,041
Sammelwerk
4,041
Thesis
3,610
research-article
3,466
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2,208
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1,782
Amtsdruckschrift
1,514
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1,514
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983
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938
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727
Case study
695
Fallstudie
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Statistik
596
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Keller, Kevin Lane
6
Andrews, Tim G.
5
Mead, Richard
5
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Leung, Kwok
4
Schwartz, Shalom H.
4
Shenkar, Oded
4
Tadajewski, Mark
4
Triandis, Harry Charalambos
4
Aaker, Jennifer
3
Bhagat, Rabi S.
3
Bond, Michael Harris
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Hofstede, Geert
3
Malhotra, Naresh K.
3
Noorderhaven, Niels G.
3
Ozanne, Julie L.
3
Peterson, Mark F.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Smith, Peter B.
3
Valenzuela, Ana
3
Ames, Daniel
2
Au, Kevin Y.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Choi, Incheol
2
DiStefano, Joseph J.
2
Dorfman, Peter
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
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Dae oe gyeong je jeong chaeg yeon gu won
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Harvard Graduate School of Business Administration
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Russell Sage Foundation
1
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
18
Brand management ; Vol. 3
13
Foundations of cross cultural management ; Vol. 4
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Foundations of cross cultural management ; Vol. 3
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Theoretical foundations, critiques & developments
8
Critical perspectives on business and management
7
Methodological considerations
7
The impact of culture
7
The impact of culture (continued)
7
Brand management ; Vol. 1
6
Managing cultural differences
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
Cross-cultural human resource management
4
Entrepreneurship and culture
4
Foundations of cross cultural management ; Vol. 1
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Strategy and globalization ; Vol. 2
4
Foundations of cross cultural management ; Vol. 2
3
Global-local consumption
3
Globalization and national cultures
3
Globalizing communications
3
Information systems, globalization and developing countries
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Routledge library editions / Banking & finance
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Globalizing religions
2
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Source
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ECONIS (ZBW)
330
Showing
1
-
10
of
330
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identifying
culture
-specifics in the content and structure of values
Schwartz, Shalom H.
;
Sagiv, Lilach
-
2008
Persistent link: https://www.econbiz.de/10003728614
Saved in:
2
Taking
culture
seriously : ICTs
culture
and development
Westrup, Chris
;
Al Jaghoub, Saheer
;
El Sayed, Heba
;
Liu, Wei
-
2008
Persistent link: https://www.econbiz.de/10003763864
Saved in:
3
Global networks and the effect on
culture
Galloway, Alexander R.
-
2010
Persistent link: https://www.econbiz.de/10003915845
Saved in:
4
Cultures of cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
5
Should national
culture
matter?
Cowen, Tyler
-
2007
Persistent link: https://www.econbiz.de/10003554968
Saved in:
6
An exploratory investigation of the relative importance of cultural similarity and personal fit in the selection and performance of expatriates
Jun, Sunkyu
;
Gentry, James W.
-
2009
Persistent link: https://www.econbiz.de/10003837040
Saved in:
7
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
8
Why do brands cause trouble? : a dialectical theory of consumer
culture
and branding
Holt, Douglas B.
-
2009
Persistent link: https://www.econbiz.de/10003784803
Saved in:
9
The influence of
culture
on consumer impulsive buying behavior
Kacen, Jacqueline J.
;
Lee, Julia Anne
-
2009
Persistent link: https://www.econbiz.de/10003785560
Saved in:
10
Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
Saved in:
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