Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gamification : a cognitive-emo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
38
Markenartikel
38
Brand image
36
Markenimage
36
USA
24
United States
24
Cognition
20
Emotion
20
Kognition
20
Marketing theory
18
Marketingtheorie
18
Market research
17
Marktforschung
17
Welt
16
World
16
Theorie
15
Theory
15
Marketing management
13
Marketingmanagement
13
Brand extension
12
Markentransfer
12
International marketing
11
Internationales Marketing
11
Cultural identity
10
Kulturelle Identität
10
Private consumption
10
Privater Konsum
10
Beziehungsmarketing
9
Relationship marketing
9
Comparison
8
Consumer society
8
Konsumgesellschaft
8
Vergleich
8
Economic culture
7
Organizational behaviour
7
Verhalten in Organisationen
7
more ...
less ...
Type of publication
All
Article
201
Book / Working Paper
17
Type of publication (narrower categories)
All
Reprint
Article in journal
59,423
Aufsatz in Zeitschrift
59,423
Graue Literatur
10,129
Non-commercial literature
10,129
Working Paper
9,227
Arbeitspapier
8,372
Aufsatz im Buch
6,497
Book section
6,497
Hochschulschrift
3,156
research-article
2,601
Thesis
2,141
Collection of articles of several authors
1,303
Sammelwerk
1,303
Aufsatzsammlung
867
Conference paper
605
Konferenzbeitrag
605
Konferenzschrift
381
Bibliografie enthalten
380
Bibliography included
380
Collection of articles written by one author
378
Sammlung
378
Case study
349
Fallstudie
349
Dissertation u.a. Prüfungsschriften
296
Lehrbuch
271
Textbook
224
conceptual-paper
190
Conference proceedings
174
Amtsdruckschrift
169
Government document
169
review-article
161
Article
158
review
133
Ratgeber
102
Systematic review
94
Übersichtsarbeit
94
Statistik
90
Guidebook
88
case-report
87
more ...
less ...
Language
All
English
217
German
1
Author
All
Keller, Kevin Lane
6
Loewenstein, George F.
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
Ackerman, David
1
Adler, Daniel
1
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
Cross-cultural and critical perspectives on brands
17
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Exotic preferences : behavioral economics and human motivation
6
Corporate brand and corporate reputation
5
International marketing ; Vol. 2
5
SAGE benchmarks in culture and society
5
Strategic information systems ; Vol. 3
5
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
New directions in organizational behavior ; Vol. 3
3
Crisis management ; Vol. 3
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Discovering leadership
2
Ethics, environment and social impacts
2
Foundations of cross cultural management ; Vol. 4
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Individual perspectives
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
New directions in organizational behavior ; Vol. 1
2
New directions in organizational behavior ; Vol. 2
2
Organizational and macro level perspectives
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
An Elgar reference collection
1
Business ethics and strategy ; Vol. 2
1
more ...
less ...
Source
All
ECONIS (ZBW)
218
Showing
1
-
10
of
218
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
2
Minds, hearts and deeds : cognitive, affective and behavioural responses to change
Kark Smollan, Roy
- In:
The principles and practice of change
,
(pp. 184-200)
.
2009
Persistent link: https://www.econbiz.de/10003823444
Saved in:
3
Emotional intelligence, cognitive intelligence, and job performance
Côte, Stéphane
;
Miners, Christopher T. H.
-
2008
Persistent link: https://www.econbiz.de/10003827483
Saved in:
4
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
5
Indexicality and the verification function of irreplaceable possessions : a semiotic analysis
Grayson, Kent
;
Shulman, David
-
2009
Persistent link: https://www.econbiz.de/10003784618
Saved in:
6
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
7
The collapse of sensemaking in organizations : the Mann Gulch disaster
Weick, Kurt E.
-
2008
Persistent link: https://www.econbiz.de/10003717282
Saved in:
8
Predicting job performance : not much more than "g"
Ree, Malcolm James
;
Earles, James A.
;
Teachout, Mark S.
-
2008
Persistent link: https://www.econbiz.de/10003718540
Saved in:
9
Cultural influences on cognitive representations of conflict : interpretations of conflict episodes in the United States and Japan
Gelfand, Michele J.
;
Nishii, Lisa H.
;
Holcombe, Karen M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003728884
Saved in:
10
The contexts of knowing : natural history of a globally distributed team
Baba, Marietta L.
;
Gluesing, Julia
;
Ratner, Hilary
; …
-
2008
Persistent link: https://www.econbiz.de/10003728895
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
