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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Measuring and managing brands
12
Brand management ; Vol. 4
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History of marketing thought ; Volume 3
8
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8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
7
Legends in marketing
7
Evolving and emerging issues in marketing strategy
6
Macromarketing - a global focus ; Vol. 4
6
Marketing strategy organization and implementation
6
The development of critical perspectives in marketing
6
Corporate brand and corporate reputation
5
Marketing, ethics and society : critical reflections
5
SAGE benchmarks in culture and society
5
The nature and scope of marketing research
5
Theoretical and empirical perspectives in critical marketing studies
5
International marketing ; Vol. 2
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Marketing-mix strategies - distribution strategy and pricing strategy
4
Marketing-mix strategies - product strategy and promotion strategy
4
Critical marketing : issues in contemporary marketing
3
Developmental challenges in marketing research
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International marketing ; Vol. 3
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ECONIS (ZBW)
262
Showing
1
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1
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
2
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
Saved in:
3
How to market to women by humanising your brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
4
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
5
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
6
Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2009
Persistent link: https://www.econbiz.de/10003784829
Saved in:
7
Production and the exploitation of resources
Morony, Michael G.
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001573576
Saved in:
8
The political economy of genetically modified foods
Evenson, Robert E.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003401721
Saved in:
9
Applications of structural equation modeling in
marketing
and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
10
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
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