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Consumer behaviour
182
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Keller, Kevin Lane
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Hill, Ronald Paul
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Tadajewski, Mark
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Aaker, Jennifer
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Dobscha, Susan
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Erdem, Tülin
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Fournier, Susan
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Kariyawasam, Rohan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Schmitt, Bernd
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Sheth, Jagdish N.
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Valenzuela, Ana
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Zinkhan, George M.
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Baron, Steve
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
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Farr, Andy
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Strategic information systems ; Vol. 3
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Evolving and emerging issues in marketing strategy
4
Information systems, globalization and developing countries
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Developmental challenges in marketing research
3
Globalizing communications
3
International marketing ; Vol. 3
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Sage library in marketing
3
Strategic information systems ; Vol. 2
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Harvard business review on pricing
2
History of marketing thought ; Volume 3
2
Key debates and contemporary issues in nonprofit marketing
2
Macromarketing - a global focus ; Vol. 2
2
Michael Porter ; Vol. 1
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Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
2
Quantitative marketing techniques and analyses
2
Rapid internationalization and international new ventures
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ECONIS (ZBW)
251
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1
The
Internet
and international marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
2
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
3
Segmenting cyberspace : a customer typology for the
internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
Saved in:
4
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
5
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
6
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
7
Nibbling, sniping, and the role of uncertainty in second-price, hard-close
internet
auctions : empirical evidence from Ebay
Friesner, Dan
;
Bozman, Carl S.
;
McPherson, Matthew Q.
- In:
Transforming e-business practices and applications : …
,
(pp. 177-190)
.
2010
Persistent link: https://www.econbiz.de/10003925142
Saved in:
8
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
9
The digital enterprise : how to reshape your business for a connected world
Carr, Nicholas G.
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001541936
Saved in:
10
The WTO, intellectual property, e-commerce and the
Internet
Kariyawasam, Rohan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003799161
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