//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Results on the Standard Error...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Distribution channel
1
International market entry
1
Internationaler Markteintritt
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Vertriebsweg
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
77
Aufsatz in Zeitschrift
77
Aufsatz im Buch
14
Book section
14
Arbeitspapier
10
Working Paper
10
Graue Literatur
9
Non-commercial literature
9
Aufsatzsammlung
4
Lehrbuch
3
Textbook
3
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Fallstudie
1
Interview
1
Medienkombination
1
research-article
1
viewpoint
1
more ...
less ...
Language
All
English
3
Author
All
Coughlan, Anne T.
2
Anderson, Erin
1
Blattberg, Robert C.
1
Calder, Bobby J.
1
Henderson, Geraldine Rosa
1
Iacobucci, Dawn
1
Kotler, Philip
1
Krishnamurthi, Lakshman
1
Zoltners, Andris A.
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
1
International marketing ; Vol. 3
1
Legends in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analytical marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503403
Saved in:
2
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
;
Coughlan, Anne T.
-
2008
Persistent link: https://www.econbiz.de/10003657236
Saved in:
3
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->