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Consumer behaviour
182
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182
Brand management
54
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E-commerce
44
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Reprint
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74,061
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14,526
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12,046
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11,187
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4,997
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3,491
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2,655
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Sheth, Jagdish N.
7
Keller, Kevin Lane
6
Monroe, Kent B.
5
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Kariyawasam, Rohan
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Yadav, Manjit S.
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Levenstein, Margaret
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Loewenstein, George F.
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Marn, Michael V.
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McCarthy, Michael S.
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Milberg, Sandra J.
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O'Shaughnessy, John
2
Park, C. Whan
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Romaniuk, Jenni
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Salant, Stephen W.
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Schindler, Robert M.
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
International marketing ; Vol. 2
9
Marketing-mix strategies - distribution strategy and pricing strategy
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Transforming e-business practices and applications : emerging technologies and concepts
8
Legends in marketing
7
An Elgar reference collection
6
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
6
Harvard business review on pricing
6
Strategic information systems ; Vol. 3
6
SAGE benchmarks in culture and society
5
Evolving and emerging issues in marketing strategy
4
History of marketing thought ; Volume 3
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Information systems, globalization and developing countries
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
The international library of critical writings in economics
3
Business economics
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
Ideas with impact
2
International marketing ; Vol. 3
2
Key debates and contemporary issues in nonprofit marketing
2
Macromarketing - a global focus ; Vol. 2
2
Michael Porter ; Vol. 1
2
Modern perspectives on entrepreneurship : [the latest advances in entrepreneurship research by some of the leading minds in the field]
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ECONIS (ZBW)
264
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1
Nonparametric decision support systems in medical diagnosis : modeling pulmonary embolism
Walczak, Steven
;
Brimhall, Bradley B.
;
Lefkowitz, Jerry B.
-
2010
Persistent link: https://www.econbiz.de/10003910852
Saved in:
2
Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
3
Unintended consequences in the evolution of affiliate marketing networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
4
The Internet and international marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
5
Price smarter on the Net
Baker, Walter
;
Marn, Michael V.
;
Zawada, Craig
- In:
Harvard business review on pricing
,
(pp. 155-170)
.
2008
Persistent link: https://www.econbiz.de/10003780946
Saved in:
6
Transforming e-business practices and applications : emerging technologies and concepts
Lee, In
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003890016
Saved in:
7
Nibbling, sniping, and the role of uncertainty in second-price, hard-close internet auctions : empirical evidence from Ebay
Friesner, Dan
;
Bozman, Carl S.
;
McPherson, Matthew Q.
- In:
Transforming e-business practices and applications : …
,
(pp. 177-190)
.
2010
Persistent link: https://www.econbiz.de/10003925142
Saved in:
8
How well do e-commerce web sites support compensatory and non-compensatory decision strategies? : an exploratory study
Gudigantala, Naveen
;
Song, Jaeki
;
Jones, Donald R.
-
2010
Persistent link: https://www.econbiz.de/10003910977
Saved in:
9
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
Saved in:
10
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
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