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Georg, Susse
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Hoffman, Andrew J.
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Piercy, Nigel
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Wood, Donna J.
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Measuring and managing brands
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Evolving and emerging issues in marketing strategy
9
History of marketing thought ; Volume 3
7
Key debates and contemporary issues in nonprofit marketing
7
Major theoretical debates and contemporary issues in marketing theory
7
The impact of theory on representations of the consumer and the marketing organisation
7
Multinational enterprises and host economies ; Vol. 2
6
Sage library in business & management
6
Stakeholders and sustainability
6
The international library of critical writings in economics
6
Business ethics and strategy ; Vol. 1
5
International marketing ; Vol. 1
5
International marketing ; Vol. 3
5
Legends in marketing
5
Marketing-mix strategies - product strategy and promotion strategy
5
The development of critical perspectives in marketing
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
An Elgar reference collection
4
Business ethics and strategy ; Vol. 2
4
Corporate brand and corporate reputation
4
International marketing ; Vol. 2
4
Leading organizations : perspectives for a new era
4
Macromarketing - a global focus ; Vol. 4
4
Marketing, ethics and society : critical reflections
4
Strategic sales and strategic marketing
4
The evolution of nonprofit marketing
4
The nature and scope of marketing research
4
Critical perspectives on business and management
3
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 2
3
SAGE library in business and management
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The evolution of brands : from signals of quality to storehouses of trust
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Brand management ; Vol. 3
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Classics in corporate law and economics ; Vol. 1
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Corporate crime: issues of definition, construction and research
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ECONIS (ZBW)
337
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1
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337
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1
Cause-related
marketing
: a coalignment of
marketing
strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
-
2008
Persistent link: https://www.econbiz.de/10003717735
Saved in:
2
Sustainability
Campbell, Tom
(
contributor
);
Mollica, David
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003853870
Saved in:
3
Sustained by work : individual and social sustainability in work organizations
Kira, Mari
;
Eijnatten, Frans M. van
-
2010
Persistent link: https://www.econbiz.de/10003915570
Saved in:
4
Concepts and definitions of CSR and corporate sustainability : between agency and communication
Marrewijk, Marcel van
-
2009
Persistent link: https://www.econbiz.de/10003919625
Saved in:
5
Corporate social responsibility theories : mapping the territory
Garriga, Elisabet
;
Melé Carné, Domènec
-
2009
Persistent link: https://www.econbiz.de/10003919598
Saved in:
6
Normative perspectives for ethical and socially responsible
marketing
Laczniak, Gene R.
;
Murphy, Patrick E.
-
2009
Persistent link: https://www.econbiz.de/10003876280
Saved in:
7
The corporate as a moral person
French, Peter A.
-
2009
Persistent link: https://www.econbiz.de/10003919588
Saved in:
8
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
9
The
marketing
concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
10
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
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