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Infrastructuring : The Key to...
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
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2008
Persistent link: https://www.econbiz.de/10003655925
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
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2008
Persistent link: https://www.econbiz.de/10003655932
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