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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.; Lusch, Robert F. - 2009
Persistent link: https://www.econbiz.de/10003836309
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Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan - 2010
Persistent link: https://www.econbiz.de/10003922784
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Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit; Farley, John U.; Webster, Frederick E. - 2008
Persistent link: https://www.econbiz.de/10003655491
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Developing buyer-seller relationships
Dwyer, F. R.; Schurr, Paul H.; Oh, Sejo - 2008
Persistent link: https://www.econbiz.de/10003727120
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Are business-to-business relationships inherently unstable?
Blois, Keith J. - 2008
Persistent link: https://www.econbiz.de/10003727189
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Developing purchasing strategies
Farmer, David H. - 2008
Persistent link: https://www.econbiz.de/10003727113
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Effective cross-funtional sourcing teams : critical success factors
Trent, Robert J.; Monczka, Robert M. - 2008
Persistent link: https://www.econbiz.de/10003727155
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The price-quality-value relationship
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238856
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Voluntary collaboration vs "disloyalty" to suppliers
Farmer, David H.; MacMillan, Keith - 2008
Persistent link: https://www.econbiz.de/10003727112
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Collaboration in customer-supplier relationships : strategy, operations and the function of rhetoric
Burnes, Bernard; New, Steve J. - 2008
Persistent link: https://www.econbiz.de/10003727186