Impact of buying groups on buyer-supplier relationships : group-dyad interactions in business-to-business markets
Year of publication: |
2023
|
---|---|
Authors: | Kumar, Alok ; Shi, Huanhuan ; Skiba, Jenifer ; Saini, Amit ; Lu, Zhi |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 6, p. 1197-1220
|
Subject: | buying groups | cross-level interactions | group purchasing organizations (GPOs) | business-to-business (B2B) | community building | interfirm governance | buyer-supplier relationships | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beschaffung | Procurement | Unternehmenskooperation | Inter-firm cooperation |
-
Hannås, Gøril, (2015)
-
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael, (1997)
-
Creating and capturing value in repeated exchange relationships : the second paradox of embeddedness
Elfenbein, Daniel W., (2017)
- More ...
-
Sales manager cost control engagement : antecedents and performance implications
Skiba, Jenifer, (2019)
-
Ethical purchasing dissonance : antecedents and coping behaviors
Reilly, Tim, (2020)
-
Marketing channel management by multinational corporations in foreign markets
Grewal, Rajdeep, (2018)
- More ...