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An Elgar reference collection
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The international library of critical writings in economics
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H. Igor Ansoff ; Vol. 2
21
The theory of monetary aggregation
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The evolution of brands : from signals of quality to storehouses of trust
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Cross-cultural and critical perspectives on brands
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Options : classic approaches to pricing and modelling
16
International library of environmental economics and policy
14
Learning by organizations
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The international library of critical writings in financial economics
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Brand management ; Vol. 3
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Economists of the twentieth century
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Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Innovation and complexity : the Marshallian legacy
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Brand management ; Vol. 2
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Legends in marketing
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Accounting theory ; Vol. 2
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Exotic preferences : behavioral economics and human motivation
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Innovation and growth : the classical legacies
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The political economy of entrepreneurship ; Vol. 2
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Chris Argyris : critical evaluations in business and management
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Measuring and managing brands
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ECONIS (ZBW)
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
2
Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299922
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3
Consumer behavior : information processing and decision making
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299927
Saved in:
4
The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605099
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5
The economics of price discrimination
Norman, George
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001403084
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6
The foundations of price theory
Bridel, Pascal
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001551286
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7
Interest groups and trade policy
Grossman, Gene M.
;
Helpman, Elhanan
-
2002
Persistent link: https://www.econbiz.de/10001619628
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8
Variants in economic theory : selected works of Hal R. Varian
Varian, Hal R.
-
2000
Persistent link: https://www.econbiz.de/10001353387
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9
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
10
Service marketing
Baron, Steve
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008664322
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