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Kundenerfahrung als Forschungsgegenstand im Marketing: Konzeptionalisierung, Operationalisierung und empirische Befunde
Bruhn, Manfred; Mayer-Vorfelder, Matthias - 2011
Der Beitrag diskutiert Kundenerfahrung als Bezugsrahmen, der die beiden Konstrukte Kundenerlebnis und Kundenvertrautheit umfasst. Kundenerfahrung wird konzeptionalisiert als Kundenerlebnis im Sinne eines Maßstabs für die Qualität der Kundenerfahrung (positiv/negativ). Die Einflussstärke der...
Persistent link: https://www.econbiz.de/10011428810
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Status quo des Kundenwertmanagements in der Energiewirtschaft
Mengen, Andreas; Wanker, Maja - 2015
Seit Mitte der 1990er Jahre wurde in der Energiewirtschaft der Liberalisierungsprozess gestartet und hat bis heute zu einer Zunahme des Wettbewerbs in der Branche geführt. Wurden vor Jahren die Abnehmer von den Unternehmen lediglich als "Zählernummer" wahrgenommen, so handelt es sich heute um...
Persistent link: https://www.econbiz.de/10011304562
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Innovation and the growth of service firms: The Polish case
Szczygielski, Krzysztof; Grabowski, Wojciech; Woodward, … - 2013
investigated the link between innovation performance and employment growth. First we discuss the problem from the theoretical point … of view and then we analyze the relationship between innovation performance and the dynamics of employment in the Polish … the impact of innovation on employment growth depends on the macroeconomic situation. …
Persistent link: https://www.econbiz.de/10011430903
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The innovation patterns of firms in low and high technology manufacturing sectors in the new member states
Balcerowicz, Ewa; Pęczkowski, Marek; Wziątek-Kubiak, Anna - 2009
development of these countries. This paper aims to show the differences in innovation patterns among manufacturing firms operating … into account innovation inputs, cooperation among firms in R&D activities, the benefits of cooperation with business … partners, innovation outputs and international competitiveness. The sample consisted of 358 firms operating in both low and …
Persistent link: https://www.econbiz.de/10011430829
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Complementarities between barriers to innovation: Data evidence from Poland
Wziątek-Kubiak, Anna; Pęczkowski, Marek; Balcerowicz, Ewa - 2010
This paper investigates the barriers to innovation perceived by Polish manufacturing firms. It refers to the … heterogeneity of innovation active firms. We introduce a taxonomy of innovative firms based on the frequency with which they … introduce commercialised innovations using data from both CIS4 (for 2002-2004) and CIS5 (2004-2006). Two groups of innovation …
Persistent link: https://www.econbiz.de/10011430863
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Distinguishing persistent from occasional innovators: The case of Polish manufacturing firms
Wziątek-Kubiak, Anna; Pęczkowski, Marek - 2010
This paper uses obstacles to innovation to investigate the heterogeneity of Polish innovating firms. Based on the … distinguishes between two groups of innovating firms: those which introduced innovation in both periods covered by both CIS (called … persistent innovators) and those which introduced innovation either in CIS4 or CIS5 (occasional innovators). Two steps analysis …
Persistent link: https://www.econbiz.de/10011430866
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External vs internal determinants of firm technology strategy: Evidence from the Polish services sector
Szczygielski, Krzysztof; Grabowski, Wojciech; Woodward, … - 2013
The authors use the insights from strategy research and innovation studies to address two principal questions regarding … Innovation Survey for Polish service firms. They propose a set of indicators reflecting four principal fields of technology …
Persistent link: https://www.econbiz.de/10011430897
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Prozeßinnovationen als Schlüssel zu innovativen Produkten: mit neuen Produktionskonzepten in Wachstumsmärkte
Lay, Gunter - 1997
Der Artikel faßt die Ergebnisse einer Erhebung über das Innovationsverhalten im Bereich von Produkten und Prozessen in 1305 Betrieben der Investitionsgüterindustrie zusammen, die vom Fraunhofer-Institut für Systemtechnik und Innovationsforschung (ISI), Karlsruhe, durchgeführt wurde....
Persistent link: https://www.econbiz.de/10010299712
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The impact of the Covid-19 crisis on innovation: First in-sights from the German business sector
Diekhof, Josefine; Krieger, Bastian; Licht, Georg; … - 2021
In 2020, firms expected their innovation expenditures to decrease by about 2% in 2020 compared to 2019. This decline is … much smaller than that in 2009 following the financial crisis, when innovation expenditures fell by 11%. However, smaller … firms with 5 to 99 employees planned to cut their innovation expenditures by 7% to 17 % in 2020. For 2021, firms planned a …
Persistent link: https://www.econbiz.de/10014286947