Narrow search
Showing 1 - 10 of 16
Cover Image
Creating and managing the product mix
Kotler, Philip - 2012
Persistent link: https://www.econbiz.de/10009503402
Cover Image
Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
Cover Image
Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
Cover Image
Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
Cover Image
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915
Cover Image
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
Cover Image
Conceptual papers in marketing and consumer research
Belk, Russell W. (ed.); MacInnis, Deborah J. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012178664
Cover Image
Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
Cover Image
Pricing management and practice
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238852
Cover Image
Innovation and strategy
Varadarajan, Rajan (ed.); Jayachandran, Satish (ed.) - 2018 - First edition
Persistent link: https://www.econbiz.de/10011881684