Background of ¿pinned¿ images lifestyle advertising in social media -- Cutting through the clutter of mascots in indian … marketing history : mascots in Indian marketing history -- Sociolinguistic effect on an advertising slogan : language as a … signs : a study of advertising copies by pentecostal/charismatic churches in Nigeria -- The role of persuasion in marketing …

about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …