Game Theory Models in Finance -- Game Theory Models in Accounting -- Game Theory Models in Operations Management and Information Systems -- Incentive Contracting and the Franchise Decision -- Cooperative Games and Business Strategy -- Renegotiation in the Repeated Amnesty Dilemma, with Economic...

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations – from businesses to government...