human activities, especially in brand building"-- … of brand fandom in an emerging market : a grounded theory investigation in Indian context / Juhi Sarkar, IBS -- The …, The University of Memphis -- Building the force : enacting fan brand community through the star wars BB-8 droid builders …

consumers' brand choice when buying new automobiles. The results are based on actual sales data from the U.S. automobile … industry and show that recalls indeed lead to a difficult customer acquisition, but basically do not affect the brand loyalty …

, how, and what companies should do to build, measure, and manage brand relationships …