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What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey (contributor) - 2009
Persistent link: https://www.econbiz.de/10003860354
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One-to-one marketing in grocery retailing
Gabel, Sebastian - 2019
Persistent link: https://www.econbiz.de/10012104595
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Environmental subsidies to consumers : how did they work in the Japanese market?
Matsumoto, Shigeru (ed.) - 2016
Persistent link: https://www.econbiz.de/10011309366
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Essays on behavioral pricing and consumer's product perceptions
Scheinkönig, Yamina - 2017
Persistent link: https://www.econbiz.de/10011789967
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Rebate contracts and consumer tariff choice : three essays on industrial organization theory
Graf, Julia - 2013
deals with rebate contracts in the health care sector. The aim of this thesis is to analyze different forms and aspects of … rebate contracts. We answer the question, are rebate contracts in general appropriate methods to decrease total expenditures …, both in a static and a dynamic analysis. Additionally, we present the effects of different rebate contract forms on firms …
Persistent link: https://www.econbiz.de/10010337275
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Advancing consumer responsibility through marketing : empirical insights from the fashion industry
Bürklin, Nina - 2019
Persistent link: https://www.econbiz.de/10012000255
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Special issue: Contemporary families and consumption
O'Malley, Lisa (contributor) - 2007
Persistent link: https://www.econbiz.de/10003585358
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...
Persistent link: https://www.econbiz.de/10011435593
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The influence of weather on consumer behavior and advertising effectiveness
Weißmüller, Felix Rafael Maria - 2019
Persistent link: https://www.econbiz.de/10012060238
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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...
Persistent link: https://www.econbiz.de/10012107488