Wer nutzt wie das Web 2.0 mit welchen Folgen für Individuum und Gesellschaft? Warum konsumieren manche Nutzer nur die Inhalte, während andere kommentieren, bewerten oder sogar Inhalte produzieren? Diese Fragen beleuchtet der vorliegende Band anhand verschiedener theoretischer Ansätze und...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"How is society being shaped by the diffusion and increasing centrality of the Internet in everyday life and work? By bringing together leading research that addresses some of the most significant cultural, economic, and political roles of the Internet, this volume introduces students to a core...