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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas (ed.) - 2002
Persistent link: https://www.econbiz.de/10001607978
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Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1997
Persistent link: https://www.econbiz.de/10014267617
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Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael (ed.); Fließ, Sabine (contributor);  … - 1996
Persistent link: https://www.econbiz.de/10000584004
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009492438
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Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly (ed.); Nataraajan, Rajan (ed.) - 2016
Persistent link: https://www.econbiz.de/10011458421
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Marketing communications strategies
Pilarczyk, Bogna (contributor) - 2008
Persistent link: https://www.econbiz.de/10003677105
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Applied Marketing : anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe (ed.) - 2003
Persistent link: https://www.econbiz.de/10001753842
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Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
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Special issue: The transition from product to service in business markets
Jacob, Frank (contributor) - 2008
Persistent link: https://www.econbiz.de/10003700308