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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Special issue : Emergence and impact of user-generated content
2012
Persistent link: https://www.econbiz.de/10009562978
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WEB 2.0 : Hype oder Substanz?
Diller, Hermann (ed.) - 2008
Persistent link: https://www.econbiz.de/10003722649
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Special issue: Customer engagement
Verhoef, Peter C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008652137
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Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
Beyreuther, Tabea (ed.) - 2012
Persistent link: https://www.econbiz.de/10009626205
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Produktentwicklung mit virtuellen Communities : Kundenwünsche erfahren und Innovationen realisieren
Herstatt, Cornelius (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008655414
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Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
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Customer engagement : contemporary issues and challenges
Brodie, Roderick J. (ed.); Hollebeek, Linda D. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011412087
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013
This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...
Persistent link: https://www.econbiz.de/10011851694
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Co-creating service experience
Jaakkola, Elina (contributor) - 2015
Persistent link: https://www.econbiz.de/10011401228