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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
Bauer, Hans H. (ed.) - 2008 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003747568
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
Sonnenburg, Stephan (ed.) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003735323
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WEB 2.0 : Hype oder Substanz?
Diller, Hermann (ed.) - 2008
Persistent link: https://www.econbiz.de/10003722649
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Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation
Al-Hakim, Latif (ed.); Wu, Xiaobo (ed.); Koronios, Andy (ed.) - 2016
study of high-tech industry in China / Qiuyue Pan, Jiang Wei, Latif Al-Hakim -- Exploring the impact of university …
Persistent link: https://www.econbiz.de/10011495647
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Social Media in der Lebenswelt und bei der Berufswahl Jugendlicher - who cares?
Jacobs, Jörg (ed.); Zowislo-Grünewald, Natascha (ed.);  … - Social Media in der Lebenswelt und Berufswahl … - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011499128
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Cultural, behavioral, and social considerations in electronic collaboration
Kok, Ayse (ed.); Lee, Hyunkyung (ed.) - 2016
Persistent link: https://www.econbiz.de/10011403960
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Reconsidering value and labour in the digital age
Fisher, Eran (ed.) - Workshop: Marx's Labour Theory of Value in the Digital … - 2015
Persistent link: https://www.econbiz.de/10011385612
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Handbook of research on integrating social media into strategic marketing
Hajli, Nick (ed.) - 2015
"To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. This book explores the use of...
Persistent link: https://www.econbiz.de/10011292221
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Handbook of research on integrating social media into strategic marketing
Hajli, Nick - 2015
Persistent link: https://www.econbiz.de/10011292252